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Jan 11, 2017

Baby steps to turn an Idea into REALITY..

Coming up with an excellent idea is just not enough. Agreed... a good idea can turn a dream into reality but only if it is thought and evaluated comprehensively before you make an action plan and start executing. Remember VC's just don’t invest on every nice sounding idea but they choose to bet only on something which is really capable of being successful. There are many people out there who are waiting for innovative ideas to invest in and your well-articulated plans might well be something they would like to back. So what are you waiting for? Let’s do it.
First of all, you have to find the real goal behind developing an idea. Think carefully what is the most important thing that has pushed you to prepare a plan for your idea and that would be your goal. It may be a product or service which will help people meet their needs in the most innovative manner. So, the goal is the destination that must be defined before you start your journey. The second critical aspect is the time commitment needed from you to achieve this goal. This is a factor which can’t be replaced with anything else in this process of moving ahead and ultimately turning your idea into a successful and money making reality.   
If you are clear about all the above mentioned angles, then your basic plot is ready and you should start focusing on other important aspects that are equally important for the success of your idea. Undoubtedly, the most crucial is the market potential to get your idea enchased. Any good concept needs an available or potential market to turn into a successful business. There could be two scenarios - One, that there is a market already available to pitch your idea and the other that you have to first create a need for your idea. The latter surely is more challenging and therefore this ground study is very crucial before entering the market.
If you see a clear market potential for your idea, then there could be a great possibility of alternatives already present in the market. If they exist, you have to study them really well. They may not be a similar set of services or products exactly matching with your idea, but be in a position to cater the market needs as well as your idea intends to do, although in a different manner. These alternatives can be potential threat to your idea and its future success.  These alternatives make it a certainty that there are some existing players who are working on the same lines. The challenge now is to add such unique features to your idea which would help it differentiate from others and come out on top. These unique selling points help forge the identity of a next generation idea and help your target customers to change the way they usually look at things.
People will certainly take interest in your idea if you are able to connect them with it using the right marketing tricks. Now, here’s the opportunity to bring forth your skills to convince people to at least give you a chance and this is the golden opportunity for you to give them an extraordinary user experience. Remember the age old proverb, “first impression is the last impression” and, it works wonderfully in any business.  You prove your idea’s worth and you have won half the battle of making your product or service indispensable.

Do let me know if you found this article informative.

Contents of this blog / published on any of it’s pages is copyrighted and the sole property of the author of this blog and copying, disclosure, modification, distribution and / or publication of the content / photographs published on this blog without the prior written consent of the author is strictly prohibited.

Nov 18, 2016

The real significance of growing Jaware / Khetri in Navratra / navami pooja / can jaware or Khetri be eaten?

What made me write this post are the discarded Jhuwara / jawara / Khetri pots after the ninth day - NAVAMI Pooja of Navratri. Hindu sow wheat or barley seeds on the first day of Navratri pooja and offer the saplings to the mother goddess on the last day as part of the rituals. One can easily find these pots along with the remaining saplings inside the huge MCD dustbins or piled up under any Peepal tree.

Courtesy - Google
What people don't understand is the real meaning behind this ritual which has been followed by the Hindus for years. Being a Hindu I must say that our Sanatan Dharma is probably one of the most well thought religions which stand so firm in their ability to explain its rituals and values in the most scientific and logical manner. When we talk of this ritual of sawing Jhuware / jaware / Khetri ( Also Harela in Uttaranchal region) it clearly indicates the value of sprouting the grains and growing wheat grass to reap out the health benefits out of it. It's importance is so deep and well appreciated by our ancestors that it is offered at the feet of the goddess as a symbol of respect, purity and devotion and then kept on our heads as a mark of blessings from the Goddess's feat. We saw it keeping so much of purity and hygiene aspects in mind in terms of selecting the soil and  manure and also choosing the quality of seeds. We then keep an eye on its growth and water it consciously in order to help it grow reasonably well. If the saplings doesn't grow well or long enough it is not considered as a good sign. At least a few sprouts must pop out to be offered to the goddess and then be taken as a prasad. Do we ever thought why it has given so much of importance in our rituals and is linked to positivity and prosperity in our life.

The biggest agony of today's age is that we choose to follow rituals just as action points without trying to understand their true meaning. By all such rituals our ancestors tried to pass on the gift of the knowledge which they wanted us to imbibe in our day to today life. Growing Jhuwara should not be the action for just one day as part of a ritual but must be grown throughout the year and consumed as part of our diet. Imagine the tremendous health benefits of consuming it on a daily basis in the form of a salad dressing or in a powdered form or may be extracting it's juice etc. 


Courtesy - Google

Ages back there was no such concept of commercializing the knowledge but with passing of time and also realizing the health benefits of wheat grass many organic and Ayurvedic companies have started offering variety of products ranging from powered wheat grass to flavored Juices. These tiny greens are rich in vitamin A-C-I-K-B complex and also proteins. There are seventeen amino acids which present in these saplings. These miracle greens are  70% chlorophyll, which can tackle most of the blood / hemoglobin related problems in the human body. It is amazingly filled with oxygen and therefore a natural detoxification agent. They can even remove heavy metals from the body and tackle many blood disorders. As now they are marketed vigorously by the health companies across the world people buy them at any price because a Baba Ramdev is suggesting it or an Amway is advocating it. 

High time guys .... it takes almost no efforts to grow fresh wheat grass at your home or balcony or even at the windowsill. You may use any type of container even a used container from your kitchen to grow it. You may consume it's fresh leafs or juice it in your grinder by adding a little water into it. People staying in the most polluted cities can take tremendous health benefits by consuming this juice as an excellent detoxification agent and an easy remedy to flush out the toxins from their body. A prevention from free redials and a rejuvenating heath drink for your overall health system. What are you waiting for..Goooo man.. Grow the greens.... 

Contents of this blog / published on any of it’s pages is copyrighted and the sole property of the author of this blog and copying, disclosure, modification, distribution and / or publication of the content / photographs published on this blog without the prior written consent of the author is strictly prohibited.








Oct 26, 2016

पापा..यहाँ आप की आहट है

पापा...... झक झक रौशनी की झिलमिल में आप की मुस्कराहट है
आप तो नहीं हैं साथ पर यहाँ आप की आहट है

मैं जीती हूँ हर दिन उस वक़्त को जो आप के साथ था 
कोई चिंता न थी हमें क्योंकि सर पे आपका हाथ था 
मैं पीती हूँ हर उस दर्द को आंसुओं के साथ, जब याद आते हैं वो दिन 
मैं ढूंढती हूँ आप को तस्वीरों में, कहानियों में, पुरानी चिट्ठियों में,
आप के कपड़ो में, किताबों में, ख्यालों में और सोच के पुलिंदों में.
दिवाली की झालरों में, रंगोली के रंगों में, देहरी के बसंतधारों में,
दीवालों पे लटकी माला में, आलों की सफेदी में, बताशों की ढेरी में.
खील में खिलौनों में, घर के हर एक कोने  में, मिठाई के दोने में, 
काकू की शाखों पर, मौसमी के पेड़ में, आँगन  की मेड़ में दीपक की कतारें हैं.
नज़ारे हर तरफ खुशनुमा, जगमगाहट ही जगमगाहट है.
दिया एक आपके भी नाम का अब  घर में जलता है 
रंगीन कागज़ की माला से आपका कोना सजता है 
ये सब यादें  मेरे ज़ेहन में आती और जाती  हैं 
पीले गेंदे की लड़ियाँ जब मंदिर को महकाती हैं।  
अज़ब दीपावली की गज़ब जगमगाहट है 
आप तो नहीं हैं साथ पर यहाँ आप की आहट है 

पापा ...... 
झक झक रौशनी की झिलमिल में आप की मुस्कराहट है
आप तो नहीं हैं साथ पर यहाँ आप की आहट है.

Contents of this blog / published on any of it’s pages is copyrighted and the sole property of the author of this blog and copying, disclosure, modification, distribution and / or publication of the content / photographs published on this blog without the prior written consent of the author is strictly prohibited.





Happy New Year